7515 West Bluemound Rd.
Milwaukee, WI 53213 
(414) 453-4875

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Flavor of the Day

Monthly Charity

Our community is important to us and through the years we have supported local charities and causes. In late 2009 we decided to take this even further and actively support a  specific charity each month. Gilles matches your donations dollar for dollar, and 100% of the monies we collect go to the charity. Due to the generous contributions from our wonderful and caring customers and those from Gilles, this program has been a terrific success. Thank you for helping us give back to those in need in our community!

If you have a suggestion for a charity for us to highlight, please let us know by using this link. When choosing a charity we focus on those that help people directly and have administrative costs of 10% or less.

The Monthly Charity for April is the Vision Forward Association. Find out more about their great work at vision-forward.org.



Vision Forward provides a continuum of services, from birth through adulthood, to people with visual impairments, helping them achieve important developmental milestones as well as educational, personal and professional goals. All our programs and services are provided regardless of a person’s or family’s ability to pay.

At Vision Forward, we focus on ability, not disability, because we know that what people can do is far more important than what they can’t do.  For this reason, we work to empower and educate individuals and families not only about vision issues, but also about the social and emotional aspects of vision loss.

We invite you to watch our virtual tour of Vision Forward to see firsthand the impact of your support.  Contact Jacci Borchardt, Chief Executive Officer, at 414-615-0121 or jborchardt@vision-forward.org with any questions.  We look forward to seeing you in person when it is safe.

Our History

2019 marked Vision Forward Association’s centennial year of providing services to the diverse community of individuals who are blind or visually impaired and their families.

What began in 1919 as an advocate group for the blind has evolved into an organization that offers comprehensive services to individuals experiencing all stages of vision loss.  Through the decades of services, one thing has been constant; people experiencing blindness or visual impairment want the same opportunities as their sighted peers.  Individuals have turned to our organization for help in overcoming the challenges vision loss presents and have found a community of support and information available throughout their lives.  Today at Vision Forward, we carry-on this important work daily and commit to the continued empowerment of people who are blind or visually impaired to have full, independent lives.

We invite everyone to join our journey, adopt our mission to “empower, educate and enhance the lives of individuals impacted by vision loss through all of life’s transitions”, and celebrate our 100 year history by helping us continue serving our community well into the future!

Our Mission

Empower, educate, and enhance the lives of individuals impacted by vision loss through all of life’s transitions.

Our Vision

All individuals with vision loss have reached their full potential to lead active, independent lives.

Our Values

  • Vision Forward Association promotes the dignity of all people who are blind or visually impaired.

  • We are experts in the area of blindness and low vision.

  • We are innovators,  leaders and a premier agency serving all individuals impacted by vision loss.

  • We provide exceptional customer service.

  • We maintain a positive, cohesive, transparent, and family-friendly environment.


Vision Forward Association Office
912 N. Hawley Road
Milwaukee, WI 53213
Phone: (414)-615-0100

Some of our past Monthly Charities are:

  • Adoption Resources of WI
  • ALS Association
  • Alzheimer's Association-WI Chap
  • Am Legion Women's Post 448
  • American Legion Post #449
  • American Lung Association-Milwaukee
  • Aurora Zilber Family Hospice
  • Autism Society of Southeastern WI 
  • Autism Speaks
  • Badger Association of the Blind
  • Best Buddies Wisconsin
  • Bethesda Lutheran Communities
  • Boys & Girls Clubs of Milwaukee
  • Christ Child Society of Milwaukee 
  • Coalition for Children, Youth & Families
  • Community Projects for Seniors
  • Crohn's & Colitis Foundation of America
  • Daystar
  • Dominican Center for Women
  • Fisher House
  • Great Lakes Hemophilia Foundation
  • Hope Street Ministry
  • Just One More Ministry
  • Kathy's House
  • Leukemia & Lymphoma Society
  • Life Navigators
  • Lotus Legal Clinic
  • LOVE>hate Project
  • Marine Corps-Law Enforcement Foundation
  • Mental Health of America Wisconsin
  • Michelle's Action Angels Community Outreach
  • Milwaukee Homeless Veterans Service, Inc
  • Milwaukee Irish Fest Foundation
  • Milwaukee Rescue Mission
  • Mr. Bob's Under the Bridge
  • Paralyzed Veterans of America
  • Professional Fire Fighters of WI Charitable Foundation
  • Relay for Life West Allis New Berlin
  • Repairers of the Breach
  • Royal Family KIDS Camp
  • Savage Support
  • Sherman Park Food Pantry
  • Smile Train
  • Sojourner Family Peace Center
  • St. Coletta Day School
  • St. Francis Children's Center
  • St. Vincent de Paul Society
  • The LOVE>hate Project
  • Tosa Cares
  • Trees of Hope WI
  • Tunnel to Towers Foundation
  • USO
  • Vision Forward Association
  • Walker's Point Youth & Family Center
  • WI Chapter of MS Society
  • WI Donor Network
  • Women's Support Centers of Milwaukee
  • Wounded Warrior Project
  • Zachiariah's Acres